Blog - Page 5
A collection of 2,449 blog posts
As a new Bufferoo, I asked my teammates how to thrive at the company. Their guidance will stay with me for the rest of my career — and it might help you, too.
In this article, I will share all the key strategies that have helped me grow to over 42,000 followers and how you can apply them to your LinkedIn.
Here's a look at the social media and creator economy predictions for 2023 and how they turned out.
I answer one of the AI questions that creators might be deeply curious about: how does AI-generated content perform on LinkedIn.
Lisa Lane shares the investments and lessons that have helped her successfully grow a product business, even without experience.
For small businesses, a little visibility can go a long way. And there’s no better time for visibility than Small Business Saturday. In this article, we share some of what our favourite small businesses are posting on Small Business Saturday.
Consumer sentiments and shopping habits are changing. In this article, we highlight alternative approaches to Black Friday for businesses.
In this article, I assess how X Premium affected the performance of my posts and whether it's worth it.
A community business strategist gives her best tips for monetizing your social media audience through the power of community.
Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd — complete with tried-and-tested examples.
Emily Grey knew her small boutique couldn’t compete with other sales on Black Friday, so she decided to try something completely different for her holiday promotion. Learn why it’s helped her business succeed year after year, and how you can approach the holiday season differently.
With so many years of being remote, we’ve experimented with communication a lot. One conversation that often comes up for remote companies is asynchronous (async) communication. Async just means that a discussion happens when it is convenient for participants. For example, if I record a Loom video for a teammate in another time zone, they can watch it when they’re online — this is async communication at its best. Some remote companies are async first. A few are even fully async with no live ca
A guide to the content marketing metrics that will help you measure success, plus guidance from top content marketing leaders.
🖤At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover how
If you’re a graphic design or video-editing novice, this list of the best places to find Instagram templates will have you creating beautiful content in minutes.
We reckon publishing Reels on Facebook is the fastest way to grow your audience. Read on to learn how.
Personal brand experts walked this writer through exactly how to switch up her personal brand — and offered some more general advice, too.
There are few things that spark as much joy as being able to organize anything and everything by color. It’s an easy and visual way to lay things out, and in the world of content and social media, staying organized is one of the best ways to keep on top of planning. That’s one of many reasons that so many of us at Buffer were looking forward to adding tags to our Buffer posts. These handy, color-coordinated tags are like a breath of fresh air for anyone looking to add some visual organization to
Organize all of your ideas in one place with Buffer's new tagging feature. Manage your creative output. Track the success of different types of content. And build a searchable library of content.
Growing her LinkedIn following helped Aarushi Singh take her consulting business from a $0 startup to a thriving $100,000 yearly. Here's how she did it.
This simple shortcut will help you cross-post and schedule posts to Bluesky with your iPhone.
🖤At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover how
Here are five lessons Laura Martisiute learned along the path of small business ownership
Get the latest updates in the social media industry and creator economy – with a side of Buffer flavor.